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Tips To Create Perfect Bio

You have 150 characters to convert your Instagram profile visitors into followers, what do you do? Give the first impression of your brand and pitch a client, of course!

Instagram Bio – small, catchy, key information about your brand, that will help you the best!

7 tips&tricks to make a powerful Instagram Bio


Before writing the name of a brand – make a little research whether on Instagram there are brands with the same name. In this case, you can put some additional word/s.

For example, “Chino, a digital agency”.

The current role, company, or brand

If you have a business profile on Instagram, you can choose a category for your business.


If you have a physical location or address – add it to your Instagram business profile, it can help your brand be more searchable.

Contact buttons

Allow your client to phone, email, or directions to your business directly from Instagram.

Call-to-action button

With CTA buttons your followers can take direct actions like ordering food from your restaurant or buying tickets for the event.

Add a link in the bio

Remember: only 1 link is available for your Instagram Bio.

Unless you’re using Instagram Shopping or Instagram ads, you can’t add clickable links in-feed posts. So your bio link is really valuable.

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