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EMAIL MARKETING
It is often cited that in the US, email marketing delivers the highest return on investment of all marketing channels: $44 for every $1 spent. One reason for this impressive ROI is that, with email marketing, you can deliver a series of well-timed messages that are triggered by your individual customer's behavior.
Email marketing may seem like an easy task, as all you need to do is send an email. However, it is not that simple. In fact, around 90% of people who receive emails end up unsubscribing from newsletters, promotions, and other content.
How can you acquire clients through email marketing and build a strong community at the same time? The answer is yes, if you follow the right strategy.
Have you ever tried email marketing for your business?
Here are a few email marketing steps that we suggest you include in every strategy:
1️⃣. First, identify the different types of email marketing emails and categorize them. This will help you understand the purpose of each email and the audience it's intended for.
Triggered
(event-based, automatic)
For instance, an email can be sent to subscribers on their birthday, New Year's Eve, and other significant life events. People enjoy receiving personalized birthday discounts or congratulations on special occasions.
Topical
(informational)
These emails focus on sharing information, which can be news, instructions, reviews, or research. They aim to enhance understanding of your product and foster interest and loyalty towards your brand.
Transactional
(informational)
Automated emails are triggered by specific customer actions. They are crucial in communicating with customers, particularly in confirming to subscribers that their order has been processed after signing up for a service.
Promotional
(selling)
These emails typically include promotional content like product sales, promotions, discounts, and events. They represent one of the most commonly used types of email.
Reactivation
(resuscitation)
These email campaigns either resume or terminate interaction with the subscriber via email.
2️⃣. Next, create email campaigns that can include:
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Purchasing an email address for mailing.
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Importing customer email addresses.
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Creating an advertising strategy for the mailing list.
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Creating emails with grammatically correct text and relevant keywords.
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Analyzing the results.
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Contacting us.
3️⃣. Once you have categorized the emails, analyze the performance of each category. Look at the open and click-through rates to determine which types of emails are resonating with your audience and which ones need improvement.
4️⃣. After analyzing the data, experiment with different email designs and messaging to see what works best. This can include changing the subject line, adding more visuals, or tweaking the copy.
5️⃣. Don't forget to segment your email list based on factors such as location, behavior, or interests. This will allow you to personalize the content and improve engagement.
6️⃣. Finally, regularly review and update your email marketing strategy. As your audience evolves and your business grows, your email marketing approach should also adapt to stay relevant and effective.
So, if you are looking to get this job done, you are on the right page. Send us an email, and we will get back to you with an individual proposal for your email marketing strategy.
PORTFOLIO
REVIEWS
Helen
One sec Media is a game-changer in the e-mail marketing sphere. This savvy New York agency has turned my e-mail marketing game upside down, in a good way! My engagement rates soared with their cutting-edge strategies and I love their hands-on approach. Truly a league of their own!
FAQ
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