Someone might be aware that you can monetize your YouTube channel, but for others, it could be mind-blowing news.
According to TechCrunch, YouTube is making accessing the YouTube Partner Program (YPP) easier for content creators. It means that users will have more opportunities to monetize their content on the platform. YouTube has stated that accounts with fewer subscribers can now join the YPP.
The YouTube Partner Programme (YPP) gives creators greater access to YouTube resources and monetisation features, as well as access to our Creator Support teams. It also allows revenue sharing from ads being served on your content.
The new requirements for content monetization include having at least 500 subscribers, publishing at least 3 videos in the last 90 days, and having either 3,000 hours of content watched in the previous year or 3 million views of YouTube Shorts in the last 90 days. If users' accounts meet the new requirements, they may apply to join the YouTube Partner Program (YPP). This program provides access to monetization tools such as paid chats, tips, channel sponsorship, and the ability to advertise products using YouTube Shopping. The changes currently apply to the USA, Great Britain, Canada, Taiwan, and South Korea but will eventually roll out to other countries where the YPP is available. The original text discusses how YouTube has streamlined the process for content creators to monetize their content on the platform through the YouTube Partner Program (YPP). This includes new eligibility requirements, such as having at least 500 subscribers, that allow more accounts to participate in the program.
The requested paraphrase pertains to a new advertising option on YouTube Select for connected TV (CTV) that is currently being launched. This new option is designed for advertisers who want to have a more effective and efficient approach in their advertising campaigns. With this new option, advertisers are given the opportunity to run a 30-second ad format that viewers cannot skip, ensuring that their message is seen in its entirety. This unskippable ad format is expected to benefit advertisers by providing a greater level of user convenience. With this feature, users can consume their desired content without interruptions, making their experience more enjoyable. This new advertising option is expected to drive more engagement and conversions for advertisers, while also providing more value to users.
To learn more about YouTube Shorts and how it works, read our article.
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