Advertising inside AI platforms was inevitable. Now it’s official: sponsored placements are appearing in ChatGPT in the U.S. This isn’t just another ad channel. It signals a major shift — from search-based advertising to conversational advertising. The question isn’t whether ads in AI will grow.The question is: how will marketers adapt? What Is Happening Exactly? ChatGPT has started testing sponsored recommendations in certain commercial queries in the U.S. Instead of a traditional banner,...

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