So, we learned that Insights are free and could be found on Business or Creator accounts to show marketing metrics. But how they can improve the analytics of our account? Discover the top 7 metrics to follow on Instagram Insights:
Overview. The number of accounts reached, accounts engaged, total followers, and approximate earnings for a custom timeframe.
Accounts reached. The number of unique accounts that have seen your content, and all the information about them: countries, cities, age ranges, and gender breakdown.
Total followers. View trends across your followers when you have at least 100 followers.
The content you shared. The content you’ve posted and boosted across the feed
Content interactions. Actions people take when they engage with your content, such as likes, comments, saves, shares and replies.
Ad. This section provides more information on your post if it’s been boosted.
Plays. The number of plays, which are counted when a video starts to play automatically or because someone clicked to play the video.
Improve your business operation with Instagram Insights, and you will be surprised with a profit in a couple of month!