1. User Generated Content Promotes Authenticity and Trustworthiness
Today's brands can't afford to ignore authenticity. 86% of consumers claim that authenticity influences their choice of companies, and another 81% concur that they won't buy anything from a company they don't trust. Companies can demonstrate their authenticity by using user-generated material in campaigns to promote their brand.
2. Allows Potential Clients to Evaluate Your Brand
User-generated reviews have a lot of influence, and audiences like that they are unedited. UGC emphasizes the visual, whether it's a YouTuber filming themselves opening a package and showcasing a product's attributes or an Instagram user uploading a narrative about their favorite coffee brand and explaining what they appreciate about it. It offers a close-up, unfiltered view of the good or service to a potential customer.
3. Highly Affordable and Effective
User-generated material is affordable. Your users create advertising for you instead of spending all your social media marketing cash on them. Organic user-generated-content doesn't cost a brand anything unless you offer sponsorship in exchange for content.
4. Inspires Brand Loyalty
While many well-known companies, including Coca-Cola, Starbucks, and GoPro, have improved their marketing efforts with user-generated content, newer and smaller companies can also benefit significantly from this tactic. The communal aspect of user-generated content can aid in fan growth and consumer engagement. Audiences will interact with other actual customers who have used and tested your brand rather than with your brand from a distance via email advertising.
