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Unveiling the Mysterious First Blogger on Instagram - The Pioneer Who Started It All!

Updated: May 11, 2023

Instagram has come a long way since it was first launched in October 2010 as a photo-sharing platform. In the early days, users mainly shared personal photos, and it wasn't utilized as a blogging platform as it is today. However, the concept of Instagram blogging, or "microblogging," where users share captions with more depth and storytelling alongside their photos, evolved over time.

First Blogger on Instagram

It isn't easy to pinpoint the first user who started using Instagram in this way, as many influencers and content creators embraced the platform and began sharing longer captions with their posts over time. However, there is one user who is often credited with starting the trend of Instagram blogging - Danielle Bernstein.

Bernstein, also known as @weworewhat, is a fashion blogger who has been using Instagram to showcase her outfits and share her thoughts since 2010. In the early days of Instagram, she was among the few users who used the platform to share more than just personal photos.

Instead, she used Instagram to share her fashion sense and thoughts on the industry. Over time, other influencers and content creators began to follow Bernstein's lead, using Instagram to share longer captions and showcase their personalities alongside their photos.


Today, Instagram blogging has become a popular way for influencers, businesses, and individuals to connect with their followers and share their thoughts and ideas.


In conclusion, while it's difficult to pinpoint the first user who started using Instagram as a blogging platform, Danielle Bernstein is often credited with starting the trend of Instagram blogging. Her use of the platform to share her fashion sense and thoughts on the industry paved the way for other influencers and content creators to use Instagram as a platform for more extended captions and storytelling alongside their photos.





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