In a William Shakespeare world, “Be or Not to Be” – is the same as in a modern social media world – “Post now or not to post?”. This question is still puzzling the best marketing geniuses' minds.
During the work process, we discover some facts about posting on Instagram that works for us.
Fact 1. Best time for posting – work time. People can quickly get bored in business meetings or their daily work routine, so they need to be entertained.
Fact 2. Weekends are for friends and family. Please, don't wait for much engagement. Otherwise, choose Wednesday. Someone says it is almost a weekend)
Every content strategy is a very individual thing, depending on different factors. For best engagement, brands should know the audience's behavior.
If you are at the beginning of your content-posting path, we suggest you this schedule. Please, keep in mind that the times shown below – are recorded in US Pacific Time.
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 9 AM, 11 AM
Thursday: 7 AM, 8 AM, 11 PM, 2 PM, 3 PM
Friday: 5 AM, 10 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM
Let the Fortune and Instagram Algorithms be with you!