Meta is developing various new ad capabilities, including new, integrated generation tools for ad creative, as part of its effort to align itself with the generative AI revolution better.
Meta's AI Sandbox comprises three components: text variety, background creation, and image outcropping.
This could help you save time and money when developing your creative aspects, but you should exercise caution when using some generative AI examples because they may not always work as intended.
Combining various creative pieces using the tools might be very beneficial. Combined with Advantage+ targeting, this could provide Meta's ad systems additional creative possibilities for each user, perhaps enhancing ad performance.
These tools have some restrictions, and you need to keep a close eye on each generated element in case the algorithm gets confused and creates junk. But these are some of the finest ways to use generative AI's capabilities, not as a replacement but as a supplement to current procedures, giving you more alternatives and factors to consider.
Speaking of Advantage+, Meta is adding a few additional targeting options to its Advantage+ campaigns, giving you more possibilities to connect with your ideal target market.
According to Meta, advertisers will soon be able to transition instantly from manual to Advantage+ campaigns, simplifying the integration procedure, and Catalog Ads for Advantage+ campaigns will also support video elements.
To provide advertisers more control over how the system reaches the right audience, Meta is also introducing a new Performance Comparisons report that offers greater insight into the performance of manual vs. Advantage+ campaigns.
Additionally, Meta claims that their ad system now employs bigger, more complicated AI models to boost performance.