Unfortunately, negative comments come from where we least expect them. Just appear on a very sunny day, when you think you are on top of the world.
The good news is that – it is not the end of the world! Here are some rules for responding to negative comments.
1. Apologize
We all are just humans, after all. The apology shows others that your business has humanity and that you care about providing a high level of service.
2. State You’re Solving the Problem
Comments – it is the perfect mirror of customer service. People always search for them to see the same problem resolved. If you are trying to solve the problem – this green flag shows that you care about your users and can sort things out if something goes wrong.
3. Offer a Gift
All people love gifts! Try to improve reviewers' first impression by offering a gift. Suggest a discount, or free shipping, depending on your type of business.
4. Let’s go offline
If Online responding is not enough and the issue remains – we recommend making a call or talking in person. In real life, you can feel the client's mood, and intonation, make a little joke, or simply show empathy.
Interaction with an audience – is a significant part of any business, be sure you pay enough attention to it.
