Many businesses use Meta Ad Account to attract more customers and increase their sales by running advertising campaigns on Facebook, Instagram, and other social media platforms. However, it's common for some ad accounts to get blocked for various reasons. In this blog post, we'll examine why Meta ad accounts get blocked and how to avoid it. Let's see a few points that we think will be helpful.
Use Authentic Information
One of the most common reasons for meta-ads account suspension is the use of false or deceptiveinformation. To avoid account suspension, it is important that you provide your real name, address, andother authentic information when creating your advertising account. Meta has a strict policy regarding theuse of disinformation. Accounts found guilty of using such information may be banned. Also, make sureto use an active and accessible work email address to avoid future complications.
Adhere to Facebook's Ad Policies
Meta has implemented strict policies to ensure a safe and secure user experience. Advertisers must follow these policies to avoid account blockage. Facebook's Ad policies cover various topics, including prohibited and restricted content and community standards. It's crucial to read and comprehend these policies before launching ad campaigns. Additionally, adhere to Facebook's guidelines for ad formatting, image sizes, and other specifications to avoid future complications.
Monitor Your Ad Performance
It's important to monitor the performance of your ads regularly. If your ads are performing poorly or your engagement rate is low, it's time to rethink your advertising strategy. Low-quality ads or ads that violate Facebook's policies can lead to account suspension. On the other hand, high-quality ads with good engagement rates can improve the overall performance of your ad account and extend its lifespan. By continuously monitoring and adjusting your advertising strategy, you can ensure that your advertising account stays active and continues to drive positive results for your business.
Keep Your Ad Content Relevant
Make sure your ads match your audience's interests and preferences, especially if you're targeting a specific age group. Additionally, ensuring that your advertising copy and images are not misleading or deceptive is vital to prevent future issues that could lead to account suspension.
Check out our post for more tips and tricks to help you succeed with META advertising!
Avoid Overlapping Ad Sets
Creating multiple ad sets targeting the same audience, also known as overlapping ad sets, violates Facebook's policies and can lead to ad fatigue, lower engagement rates, and ad account blockage. It's crucial to avoid overlapping ad sets and instead focus on creating unique ad sets that cater to specific audience interests and preferences to ensure your ad account stays active and continues to drive results for your business. By following these simple yet effective steps, you can prevent ad account blockage and ensure the longevity of your advertising campaigns.
Our opinion is that blocking of Meta ad accounts can be avoided by using authentic information, adhering to Facebook's ad policies, monitoring ad performance, keeping ad content relevant, and avoiding overlapping ad sets. These simple yet effective steps can ensure that your ad account stays active and continues to drive results for your business. Remember, prevention is better than cure when it comes to ad account blockage, so always remain cautious and follow the guidelines to avoid future complications. If you need any help with your Ads Manager, please don't hesitate to reach out to us.