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How Often Should You Post on Instagram Every Week?

Updated: May 26, 2023


How Often Should You Post on Instagram

Does Posting Frequency on Instagram Really Matter?

Being consistent on Instagram is a terrific method to develop on the platform, even though it's the word of the moment.

Instead of blogging only for publishing, be more strategic and think about what's feasible for you (or your team).

To engage your audience, focusing more on Instagram Stories may increase direct messages.


While constantly publishing on Instagram will aid in community building, it's crucial to:

  • First, establish (and often review) your social strategy and objectives.

  • Establish a realistic posting schedule.

  • Try out different post types.

  • Evaluate the effectiveness of your content to discover what works.


How Often Should You Post on Instagram Every Week in 2023?

Data According to the research we found, which involved 22 million accounts:

  • Nano accounts (0–10K followers) publish three feed posts on average per week.

  • Micro accounts (10K-100K followers) publish three feed posts on average per week.

  • Mid accounts (100K–500K followers) publish five feed posts on average each week.

The head of Instagram, Adam Mosseri, recommended writing "a couple of feed posts a week and a couple of stories a day" in June 2021.

Yes, that advice is a little vague, but remember: one size doesn't fit all.





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