Once you had an account – it becomes harder to leave! Some statistics:
- 56% of the older generation, people over 65 are on Facebook since 2014.
This is high!
But still Facebook is not only for middle-aged people, it’s core users are people in their 20's and 30’s.
According to studies, in January 2022, 9.3% of Facebook's audience – women between the ages of 18 and 24 years, other – male users, of 25 – 34 years old. These people are of predominantly working-aged, that into networks, preferred always be in line. Best audience for most products and services.
If you check out the most recommended apps for marketing small to medium-sized businesses, integration with Facebook is still an important feature.
5 tips we keep in mind working with Facebook:
1. First impression = passion
Profile should be perfectly matched with personality of the human or a brand.
2. Be seen. Post more.
Having a content strategy is an aim, having constant posting of audience-oriented content has a good influence on the Facebook algorithm. Everything is simple.
3. Do analytics. Often.
Analytics helps to determine the most clickable and impressionable content. So, we can optimize Facebook's strategy.
4. Constant experiments
Always test several variants of advertising to understand what will work best with your target audience as well as to reduce the cost of the advertising campaign.
5. Optimize. Often.
Quick blowing out the budget - true disaster! Facebook ads allow us to change targeting location, demographics, and interests, so ads do better profits.