How to Find Relevant Hashtags in 2023?

3 Popular Apps for Hashtag Research

Hashtags have been an integral part of social media culture for over a decade. They started as a way to categorize content and facilitate easy searchability, but over time, their purpose has evolved. With the ever-changing landscape of social media and the rise of new features and algorithms, many marketers and users have questioned the effectiveness of hashtags in 2023. In this article, we will explore whether hashtags still hold their power and relevance in the current social media era.

Before using hashtags, it is important to identify your target audience and research the hashtags they use and the type of content that interests them. This will help you create content that resonates with your audience and find relevant hashtags to use.

There are many tools available that can help you find relevant hashtags. Some of the popular apps to research hashtags are Hashtagify, RiteTag, and Tagboard. These tools allow you to search for hashtags related to your niche and analyze their popularity and engagement.

But not rely only on those apps, here is a few more tips for you:

1. to find relevant hashtags is by analyzing your competitors. Look at the hashtags they are using and the kind of content they are posting. This will give you an idea of what works in your niche and help you find new hashtags.

2. If you have a local business, using location-based hashtags can help you to reach your target audience. For example, if you have a restaurant in New York, hashtags like #NYCfoodie or #NewYorkEats can help you get people interested in food in New York.

3. Using trending hashtags can help you reach a wider audience and increase engagement. Keep an eye on the trending topics and hashtags on social media platforms and try to create content around them.

4. Using specific hashtags can help you to reach a more targeted audience. For example, instead of using a broad hashtag like #food, use a specific one like #veganfood or #glutenfreefood if your content is related to it.

Remember, using the right hashtags can make a huge difference in your social media marketing efforts. And yes, hashtags still work in 2023.

If you're looking for more tips on social media marketing, be sure to check out the post on the Top Platforms for Scheduling Content.